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Ironhead Sportster Motorcycle Talk (1957-1985) For all those that wanna talk about Ironhead Sportster Motorcycles

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  #51  
Old 3 Weeks Ago
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Who gives a flying crap?

This is so far from an Ironhead it's existence in this forum section is only for ironic value.

I can say with certainty I will never own a Livewire and it could never replace my Ironhead.


I must however confess, my mother told me that I told her, that I would never own a cell phone! The chances of owning a Livewire is much less dubious.
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  #52  
Old 3 Weeks Ago
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Quote:
Originally Posted by ryder rick View Post
Who gives a flying crap?

This is so far from an Ironhead it's existence in this forum section is only for ironic value.

I can say with certainty I will never own a Livewire and it could never replace my Ironhead.


I must however confess, my mother told me that I told her, that I would never own a cell phone! The chances of owning a Livewire is much less dubious.
Hmm, it's rather ironic that the word ironic has "iron" in it and this is posted in the Ironhead section ...

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  #53  
Old 3 Weeks Ago
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Quote:
Originally Posted by Kbetts View Post
Just got this article in my in-box.. 10 minute read. But it is posted on another motorcycle website so hope that's not a problem.

Why Harley’s “LiveWire” Costs Almost $30,000


https://advrider.com/why-harleys-liv...ent=02_20_2019

This author spoke with Harley Davidson on the subject. It's a very interesting take on the LiveWire as being the unique beginning first edition "Neiman Marcus" type pricing limited availability snooze you loose limited production pricing.

There is a whole generation of ebikes coming and the LiveWire is the Harbinger. In fact, I think they would have done much better in public perception if they'd named it "Harbinger" over LiveWire.
Interesting article. The "Neiman Marcus" angle is pretty spot-on.

My takeaway is that HD is going back to the well with the lifestyle/exclusivity marketing approach...spinning the electric scoot in much the same way as they have always spun the dino line to their tertiary market segment.

Allow me to paint with broad brushes for a moment and classify HD owners in 3 segments:

1. The true 1%

2. Those who love the machinery are true members of the riding community that the brand has inspired.

3. Those who wish to appear as either #1, #2, (or both), and have the funds to do so.

Of course, there is a crossover fringe between the broad strokes.

Stick with me here...

I will argue that the HD marketing path in recent years has focused on #3 and #2 (in that order) with the majority of effort going to #3....the folks who wish to identify with the image and lifestyle and also see ownership as a measure of affluence. These are the dwindling "new riders" who are content to own one, park it in the garage and show it off at a couple of bike nights down the street in the summer.

#1, you don't go after because you don't have to. If you're HD, you simply thank them for making your brand what it is and try not to piss them off.

You already have a good foothold with #2, but you need to entice new product purchase. This has stalled, in part, because of the healthy used market that segment #3 has created. #3 owners either get bored, find that riding is actually a practiced skill, or their mutual funds tank.

My thought is that #1 and #2 are hard sells with the electric, and while you may gather some of the fringe faithful, you really need to create a market segment #4 to get the money flowing again.

#4 are the newly affluent who were never really interested in tooling down the interstate on a big scary bagger, but still thought SOA was cool and like the association with an edgy (but not too edgy) lifestyle. These are the upward, metro-dwelling fringe who are interested in green transportation, but want the edge on their buds who are trending toward vanilla e-scoots.

Bingo, you have a small, but still significant market for your Livewire that mimics the motivations of #3. It's also the glowing flagship that illuminates a point of entry; more modest HD models that will still carry the HD mystique, but will be more affordable.

And history will repeat itself as Livewire owners will refer to lower-priced HD e-scoots as 'half-wires' and 'girl e-scoots'.
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Last edited by khav; 3 Weeks Ago at 19:37..
  #54  
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Besides being over priced a Livewire will almost certainly be obsolete before it is released. This makes it over priced by several orders of magnitude even if the battery and management is modular and can be updated.
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  #55  
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Wow, to read all the hoopla here, on a HD motorcycle forum no less, you would think HD actually announced release of a motorcycle. Something of tangible importance. Next thing ya know people will think it deserves it's own forum here at a HD sportster forum. It's a stretch even calling it a motorcycle. It has 2 wheels I'll giva ya that.
If that's your thing, fine. Have at it. But it's a far cry from the future of motorcycles no matter what they make it sound like. Personally I think any attempt by HD to make it sound like a HD motorcycle is laughable at best. What are they thinking? Like its gonna win over anyone?
It's a fad aimed at the tree hugger, save the planet generation that despise the very motorcycles they ride! They just want to say they own a Harley! They will be ridiculed.
It will die as soon as HD loses enough money. The combustion engines in all their exhaust smoke glory will prevail.
What sucks is all the R&D $$$ being wasted.

Oh, and exciting? Yeah, I rank it right up there with watching my grass grow.
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Last edited by 60Gunner; 3 Weeks Ago at 00:54..
  #56  
Old 3 Weeks Ago
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I think that this thread has finished its lifespan, si I'll close it off now. Thank you for your thoughts
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