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Default Harley Davidson “Hardwire” business plan

Just a short article on the new plan to turn the motor company around. There is still a lot to learn.

It’s doesn’t look good that H-D lost $92 million last quarter and only had yearly revenues of $865 million (not much at all for a global manufacturing company these days).

(Polaris has yearly revenues of $6.7 Billion)

https://www.forbes.com/sites/billrob.../#76ef2b6e4fe5
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Polaris also makes a lot of other stuff, besides motorcycles. ATVs, Snowmobiles, Watercraft, and so on. If you're going to compare, compare Indian Sales to H-D sales.

When Jackass Wandell killed Buell, back in '09, he greased the slide for this downturn in sales. But he's doing OK; he got his Golden Parachute. H-D is now doing what Indian did back in the 40s. They're letting non enthusiasts run the company. The current CEO was a shoe salesman. He'll really understand the wants and needs of motorcyclists.

Or somethin'.
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Quote:
Originally Posted by Crusty View Post
Polaris also makes a lot of other stuff, besides motorcycles. ATVs, Snowmobiles, Watercraft, and so on. If you're going to compare, compare Indian Sales to H-D sales.

When Jackass Wandell killed Buell, back in '09, he greased the slide for this downturn in sales. But he's doing OK; he got his Golden Parachute. H-D is now doing what Indian did back in the 40s. They're letting non enthusiasts run the company. The current CEO was a shoe salesman. He'll really understand the wants and needs of motorcyclists.

Or somethin'.
It’s seems the new CEO Jochen Zeitz major credential is reviving a failing brand. That must be what the board of directors is banking on. I have no idea if he can do it.


I know that Polaris makes a lot of other product, but their size and engineering power makes it possible for them to develop new product that on a performance level, is smoking H-D.

I can see why the motor company struggles to develop new product and mostly relies on refining the same old thing. The “same old” is a good thing, but declining in the market.
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Polaris had Victory that went down the tube.
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Quote:
Originally Posted by seajay View Post
Polaris had Victory that went down the tube.
Wasn’t it that they found Indian was a better brand strategy?
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First thing to go in a cash crunch is usually R & D. So they will likely have to soldier on with existing products for the most part.

Wonder if that means they will pull the plug on the Live Wire. (Sorry couldn't resist.)
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Quote:
Originally Posted by Maxeffort View Post
Wasn’t it that they found Indian was a better brand strategy?
Time will tell.
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Quote:
Originally Posted by seajay View Post
Polaris had Victory that went down the tube.
Well...not really. They just killed it in favor of 'their' new brand:

"Polaris surprised the industry in January 2011 when it announced that it would shut its homegrown motorcycle brand, Victory, and focus entirely on Indian, a company it bought in 2011. "
https://www.nytimes.com/2017/08/03/a...torcycles.html
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From your article “Victory ended 2016 up 7 percent in sales, but it wasn’t profitable,” Mr. Wine said. “Winding it down made sense in terms of allocating capital and engineering resources.”
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