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  #1  
Old 29th February 2020
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Default Change at the top

https://www.cnbc.com/2020/02/28/harl...cle-maker.html
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Old 29th February 2020
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Change CAN be good. I hope they get on a more even road. I think the days when the execs were riders who showed up at events and promoted the brand was a good thing.

I haven't been aware who the principles are, since the days of Vaughn Beals and Willie G.
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Old 2nd March 2020
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They had to bring Trump into it didn't they?
I'm sick and ^&%$ing tired of everything being his fault.
https://www.msn.com/en-us/autos/news...ce/ar-BB10DzlG

Politics aside, we should be able to read a news article about the MoCo without it being politically motivated no matter which side you stand on......



This Is Probably Harley-Davidson's Last Chance

Harley is beginning its search for a new CEO, Volvo is making some new cars, and coronavirus. All that and more in The Morning Shift for Monday, March 2, 2020.

1st Gear: Harley Is Deep Into Survival Mode

Harley-Davidson and its CEO Matt Levatich parted ways on Friday in what amounted to a classic late Friday news dump. Levatich had been CEO since May 2015 but failed to turn things around at the motorcycle maker, with sales dropping each year he was in charge.

Levatich had been in the midst of electrifying Harley’s lineup, with the flagship LiveWire debuting last year, the first of several planned electric bikes. The LiveWire was good but it also flopped and Levatich’s other bid to get more people into Harleys—the company’s “More Roads” initiative, which includes a lot of buzzwords—was underwhelming.

Now, it must find a CEO who really can revolutionize what the company has been about, whether that’s by leaning even further into electric bikes or simply recognizing that the company is niche these days at best in the U.S., and far more valuable overseas.

Bloomberg took stock of the company in an article yesterday, somewhat inadvertently revealing how feeble the company’s turnaround attempts so far have been.


Harley was caught flat-footed by competition from more affordable, lightweight bikes as heavy motorcycles like the one Marlon Brando rode in the movie “The Wild One” went out of style, said David MacGregor, an analyst at Longbow Research in Independence, Ohio.

“They’re finally figuring it out, but they’re three years behind the curve,” he said by phone. “The board members and investors were just not willing to wait.”

The new CEO would come aboard as Harley is entering new segments with less expensive middleweight bikes, small displacement motorcycles for Asia, and a slew of electric bikes. It’s also been trying everything from tweaking its iconic logo to acquiring a kids e-bike company to attract younger riders.

Even with the yearslong slump in sales, “we are surprised by the timing of the leadership change ahead of major new product launches scheduled over the next few years,” analysts Sharon Zackfia and Tania Anderson of William Blair & Co., wrote in a note.

President Donald Trump’s trade wars haven’t helped matters but Harley was struggling well before Trump arrived on the scene. Taking over, for now, will be board member Jochen Zeitz, who previously led the German shoemaker Puma for 18 years. That isn’t exactly relevant experience but at least he might have an outside-ish perspective.

Time is running out, in any case. Harley made $423 million in net income last year, down from $531 million in 2018, a worrying number because the economy was so strong. Still, a profit is a profit, though Harley will want to reshape its business while it still is making profits. Its next permanent CEO has their work cut out for them.
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Old 3rd March 2020
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Originally Posted by Hippysmack View Post
Politics aside, we should be able to read a news article about the MoCo without it being politically motivated no matter which side you stand on......
It's overhere too and it's annoying. Journalists should give impartial and objective news. If they want to make a political statement they should go into politics.

“If you don't read the newspaper, you're uninformed. If you read the newspaper, you're mis-informed.”
- Mark Twain -


</off topic>
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Old 3rd March 2020
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Quote:
Originally Posted by NLXL View Post
It's overhere too and it's annoying. Journalists should give impartial and objective news. If they want to make a political statement they should go into politics.

“If you don't read the newspaper, you're uninformed. If you read the newspaper, you're mis-informed.”
- Mark Twain -


</off topic>
+1 on all accounts.
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Old 3rd March 2020
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How is it not a political thing? You're talking about global trade. HD is not a purely US company. Parts come from elsewhere, bikes are sold elsewhere. All of the nonsensical tariffs that were somehow supposed to help are driving a lot of work out of the US and dropping sales. The line as written is hardly hostile. From an economics standpoint, the Trump tariffs have hurt HD. And HD is certainly not alone in that.

They've made global trade political. It shouldn't be, but it certainly is now. This is completely relevant to HD's further decline, even if they're to blame for the majority of their own faltering sales, and I think the incredibly stagnant lineup until recently certainly has more to do with it than the stupid trade war does.

The knee-jerk defense of Trump is at least as bad as the opposition. At least most of that is grounded in some issue he's started, lie he's told, crime he's committed, or stupid comment he's made...
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My knee jerk reaction was not in defense of trump.
It was in opposition of shit journalism.

I'm not going to get political other than I'll say I will be voting this year as I always do and so should you.
But I'd like to be able to read about HDs historical movements without the need to hear that it is Trump related.
Which it is not.
And as pointed out, we have both seen the Chinese influence on Harley Davidson Motorcycles for some time now.
Trump didn't make them sell out. Let's leave it there.
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Quote:
Originally Posted by sml1226 View Post
How is it not a political thing? You're talking about global trade. HD is not a purely US company. Parts come from elsewhere, bikes are sold elsewhere. All of the nonsensical tariffs that were somehow supposed to help are driving a lot of work out of the US and dropping sales. The line as written is hardly hostile. From an economics standpoint, the Trump tariffs have hurt HD. And HD is certainly not alone in that.

They've made global trade political. It shouldn't be, but it certainly is now. This is completely relevant to HD's further decline, even if they're to blame for the majority of their own faltering sales, and I think the incredibly stagnant lineup until recently certainly has more to do with it than the stupid trade war does.

The knee-jerk defense of Trump is at least as bad as the opposition. At least most of that is grounded in some issue he's started, lie he's told, crime he's committed, or stupid comment he's made...

This article is framing. Look at this sentence: "President Donald Trump’s trade wars haven’t helped matters but Harley was struggling well before Trump arrived on the scene."

Okay, so Harley was already struggling well before Trump arrived. So what's the point in mentioning that? What's the idea behind this?

'Framing' is a conviction technique in communication. The technique consists of choosing words or images in such a way that implicitly a number of aspects of the described are highlighted. These highlighted aspects help to propagate a certain reading of the described or an opinion about it. Framing is used consciously (and unconsciously) in politics, journalism and advertising.

No matter what your political preference is, the journalist in this article should stay away from framing.
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Old 3rd March 2020
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Yep.
The subtleties of language.
Never heard it put that way but .. agreed.
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The economy is only part of successful business practices. Just ask Blockbuster Video. Or maybe Kodak.

I sincerely hope Harley Davidson is not added to that list. The political landscape can hinder or help, but it never decides the outcome of a strong company.

I think we all can agree that competition has been the biggest problem for Harley along with a generation that has been raised on Japanese motorcycles.

Harley HAS to return to affordability without sacrificing quality. I don't know if they need to generate an affordable sister brand or just have "Silver"and "Gold" models.

What ever they do, we as Harley riders will be ambassadors for them and people will look to us when they are deciding on buying a Harley.
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